While watching the endless stream of bowl games this season, I was struck by certain commercials where companies spend their advertising dollars focusing on a weakness or shortcoming of a certain competitor, rather than highlighting the virtues and core values of their own enterprise. At AIA, we have always focused on the things we bring to our family of bail bond agents. By clearly expressing our companies’ core values of innovation, agent support and service, plus integrity and financial stability we strive to help our public better understand the value of doing business with AIA, while positioning ourselves as the leading bail bond insurance company in the nation.
I believe this strategy can be effective for all businesses. Carefully consider your company’s core values and then figure out how to best communicate those values to the audience you are trying to reach. By doing so, you will increase your business by letting your customers know what is truly the essence of the valuable service you provide.
Friday, January 8, 2010
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About Me
- Behind the Paper with Brian Nairin
- Brian Nairin is a nationally recognized expert in bail law who graduated with honors from Loyola Law School and was admitted to the California Bar in 1989. In 1997, Brian became President of Associated Bond. In the same year, he was elected President of the National Association of Bail Insurance Companies (NABIC), which was recently replaced by the American Bail Coalition (ABC). Brian serves as an officer of International Fidelity Insurance Company (IFIC) and Allegheny Casualty Company (ACC). In 2003, the bail underwriting functions of IFIC and ACC for the entire United States were moved to Calabasas in 2003 under the direction and leadership of Brian where he became President and CEO of what is now the AIA family of companies. Additionally, Brian has served as the primary educator for the California Bail Agents Association’s (CBAA) continuing education curriculum. Moreover, Brian has been retained to serve as an expert in numerous litigation and regulatory matters relating to bail. He has also served on the Board of Directors of Strike Back!
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